My Conclusion
As, I want to be ad-maker in future, I think advertisement is important and should be considered as a kind of arts. However, what is important to know is that it can be valid when consumers can judge the advertisements themselves in my opinion. Instead of seducing children who are vulnerable to judge what is right and wrong to buy the products, advertiser's should persuade parents that it is worthy of buying for their kids and then only the advertisements can have value of advertisements themselves.
2014년 10월 26일 일요일
Refutation and Concession
1. What is my thesis?
There should be a ban on television advertisements aimed at children.
2. What is the opposite position?
There should not be restrictions toward advertisements targeting children.
3. What arguments can I anticipate?
The restriction can cause business recession of corporations.
4. How will I counter those arguments?
There should be a ban on television advertisements aimed at children.
2. What is the opposite position?
There should not be restrictions toward advertisements targeting children.
3. What arguments can I anticipate?
The restriction can cause business recession of corporations.
4. How will I counter those arguments?
Those who have actual power of money are the parents, not kids.
My Refutation and Concession
There can be opinion the ban of advertising can cause business recession of corporations. However, they have to recognize that those who hold powers to consume are parents, not the six-year-old children. The advertiser's should persuade the parents first, that the product is worth to get for their kids.
It is true that ban of the advertisement can be happened suddenly overnight, thinking realistically. So I admit there should be regulations of parents for their children. They should teach them what commercials are, including their purposes and what they say isn't always truth. Deborah Regan Howe, a mother of two in Buffalo, New York, helps her six-year-old son to improve understanding of marketing by talking about purposes of advertisements with him. She says,
. “We talk about why children in ads look happy and what the toys might be like in reality. He still asks me for the latest thing, but there is no battle. He understands why if he doesn't get it.”
Confirmation
1. What is my thesis?
There should be a ban on television advertisements aimed at children.
2. What types of source am I using to defend my thesis?
I am using a result of experiment, and a quotation from a professor.
3. Are my arguments mostly based on evidence, logic or emotion?
My argument has a experimental consequence so I think it has logical evidence. However, I may need some more different experimental results to reinforce my thesis.
My Confirmation
First, we should check the influences of advertisements on children. Thomas Robinson, a professor of pediatrics at Stanford University and Lucile Packard Children's Hospital, adverted that “even a 30-second exposure to a novel product, one that you have never seen before, changes their preferences for brand.” after his experiments with preschoolers.
For example, Stanford University's associate professor of pediatrics, Dr. Tom N. Robinson provided two portions of identical food sets to children who were 3- to 5-year-old which one was wrapped with McDonald's and the other was ordinary one and asked them to choose more delicious one. The result was that most of them said the set which was wrapped McDonald's tasted better.
Like this, advertisements can inculcate wrong impression on children and emphasize values on brand name and materialistic joys.
There should be a ban on television advertisements aimed at children.
2. What types of source am I using to defend my thesis?
I am using a result of experiment, and a quotation from a professor.
3. Are my arguments mostly based on evidence, logic or emotion?
My argument has a experimental consequence so I think it has logical evidence. However, I may need some more different experimental results to reinforce my thesis.
My Confirmation
First, we should check the influences of advertisements on children. Thomas Robinson, a professor of pediatrics at Stanford University and Lucile Packard Children's Hospital, adverted that “even a 30-second exposure to a novel product, one that you have never seen before, changes their preferences for brand.” after his experiments with preschoolers.
For example, Stanford University's associate professor of pediatrics, Dr. Tom N. Robinson provided two portions of identical food sets to children who were 3- to 5-year-old which one was wrapped with McDonald's and the other was ordinary one and asked them to choose more delicious one. The result was that most of them said the set which was wrapped McDonald's tasted better.
Like this, advertisements can inculcate wrong impression on children and emphasize values on brand name and materialistic joys.
Narration
My persuasive argument thesis is: There should be a ban on television advertisements aimed at children.
1. What do people already know about my topic?
2. What research has already been done about my topic?
If people ignore me, they should accept risks that advertisements influence on children's mind badly.
http://www.globalissues.org/article/237/children-as-consumers - how frequent children are exposed to advertisements.
http://www.ppu.org.uk/chidren/advertising_toys_eu.html - The influences of advertisements which can be done to children.
3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)
If people ignore me, they should accept risks that advertisements influence on children's mind badly.
My Narration
The advertising industry invests 12 billion dollars per year to product advertisements aimed at children which contains persuasive sugarcoated words especially on TV. According to studies, a child is exposed to 40000 television advertisements a year averagely. They urge children to ask their parents to buy. Parents who take the monetary power, however, get mad at the "Children marketing" because it induces a burden to comply with the requirement. Therefore, I suggest that advertisements aimed at children should be banned.
Introduction
<Introduction>
From the perspective of advertisers, children are a kind of appealing clients to target. They like to watch television, can be blinded by the optical and auditory contents of advertisements easily, and also be sensitive to the latest toys and fast foods. Due to these characteristics of children, governments of the U.K., Denmark, Belgium, and Greece restricts level of advertisements aimed at children. Moreover, in Quebec, Sweden, and Norway, it is illegal to advertise targeting to children under 12.
1.Attention grabber
I attracted readers by providing the perspective of advertisers' -children are a kind of appealing clients to target- and explained why they stared that way.
2.Explain the topic
I introduced some examples of other countries'.
3.My thesis
I introduced problems of children who watch advertisements and some examples of other countries that how they got through the problems. Through this, I alluded that my thesis will protest the advertisements aimed at children.
From the perspective of advertisers, children are a kind of appealing clients to target. They like to watch television, can be blinded by the optical and auditory contents of advertisements easily, and also be sensitive to the latest toys and fast foods. Due to these characteristics of children, governments of the U.K., Denmark, Belgium, and Greece restricts level of advertisements aimed at children. Moreover, in Quebec, Sweden, and Norway, it is illegal to advertise targeting to children under 12.
1.Attention grabber
I attracted readers by providing the perspective of advertisers' -children are a kind of appealing clients to target- and explained why they stared that way.
2.Explain the topic
I introduced some examples of other countries'.
3.My thesis
I introduced problems of children who watch advertisements and some examples of other countries that how they got through the problems. Through this, I alluded that my thesis will protest the advertisements aimed at children.
Classical argument outline
1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.
We always do our best to protect our children from dangers around them, and we also care about television which is one of the closest things to children now. However, we sometimes ignore the influence of television advertisement, and just concentrate on the restriction of its programs. TV advertisements can influence on children because they contain stimulating contents to deliver information in the short time like 15 or 30 seconds.
2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
The power that advertising, and media more generally, wields has been and will continue to be an area of debate for years to come. Advertising is largely an inescapable phenomena; from the moment we wake up to the time we sleep advertisements bombard us. Estimates of the amount advertisements people are exposed to on a daily basis ranges vastly from an arguably modest 200 to anywhere up-to around 3,000 messages per day.
3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.
There can be opinion the ban of advertising can cause business recession of corporations. However, they have to recognize that those who hold powers to consume are parents, not the six-year-old children. The advertiser's should persuade the parents first, that the product is worth to get for their kids.
5. The summation, which provides a strong conclusion, amplifying the force of the argument, and showing the readers that this solution is the best at meeting the circumstances.
We always do our best to protect our children from dangers around them, and we also care about television which is one of the closest things to children now. However, we sometimes ignore the influence of television advertisement, and just concentrate on the restriction of its programs. TV advertisements can influence on children because they contain stimulating contents to deliver information in the short time like 15 or 30 seconds.
2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
The power that advertising, and media more generally, wields has been and will continue to be an area of debate for years to come. Advertising is largely an inescapable phenomena; from the moment we wake up to the time we sleep advertisements bombard us. Estimates of the amount advertisements people are exposed to on a daily basis ranges vastly from an arguably modest 200 to anywhere up-to around 3,000 messages per day.
3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
Children are not mature enough yet to judge if contents of advertisement are right or not. So, it can have a bad influence on them to form the way to think and judge. Also, it is unfair because children usually do not have enough money to buy the products, therefore it makes their parents spend money.
4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.
There can be opinion the ban of advertising can cause business recession of corporations. However, they have to recognize that those who hold powers to consume are parents, not the six-year-old children. The advertiser's should persuade the parents first, that the product is worth to get for their kids.
5. The summation, which provides a strong conclusion, amplifying the force of the argument, and showing the readers that this solution is the best at meeting the circumstances.
Articulation
1) My argument
I want to argue that there should be a restriction on television advertisements aimed at children. Nowadays, there are many violent and provocative advertisement on TV channel of children. It is broadcasted thoughtlessly, but I think it effect badly to children for forming upright thinking.
2) How I found my argument
My dream is to be a planner of advertisement and I am interested in psychology. So, I want to research about the influence of advertisement and how it can affect human mind. Especially, I want to know about the effect on children, one of the most viewer groups of TV. I think it can be a meaningful research in my future for making advertisement.
3) New research questions
1)How many times do children watch TV advertisement a day?
2)After watching advertisements aimed at children, are there any obvious instance of changing behaviors of children?
4) Connections to the Harvard Sampler
I think in childhood, the surroundings of the child is very important because all things around them can affect forming the way of thinking. I was taught that there are two important factors in forming human life, nature and nurture in Harvard Sampler. So I want to investigate the importance of nurture, the surroundings, especially with the most powerful media TV.
2014년 10월 5일 일요일
Research posts : Public opinion about my topic
Source:
http://wwww.idebate.org/debatabase/debates/culture/house-would-restrict-advertising-aimed-children
http://debatewise.org/debates/2676-advertising-targeting-of-children/
http://news.google.com/newspapers?nid=1916&dat=19780724&id=FWApAAAAIBAJ&sjid=QG4FAAAAIBAJ&pg=3665,3782959
http://www.createdebate.com/debate/show/Should_there_be_a_ban_on_television_advertisements_aimed_at_children
The public opinion about my topic and the points of it.
What I hope to learn from this source:
I can view many opinions about my topic and it is useful for both reference and refutation.
Final Thoughts:
I can view the public opinion about my topic, and it is good to see the both opinion of approval and opposition. I think it will be useful for sources for reference and refutation.
Research Posts : An article which has same opinion with me (for reference)
Source:
<Article>
How on earth did we come to this? We protect our children obsessively from
every harm, we vet every carer, teacher or medic with whom they come into
contact, we fret about their education, their development. Yet despite all this,
one group, which in no way has their best interests at heart, has almost
unfettered access.
I do have friends whose children are largely free from the pressures of advertising, but they live in a mobile home on a smallholding in a remote corner of Ireland. For the rest of us, ads are ubiquitous.
Should we ban all advertising aimed at young children, full stop? I say yes.
Of course there will be plenty of objections to an outright ban on advertising to the under-11s. There will be those who argue that would be a breach of freedom of speech and infringes the rights of corporations to brainwash little children into demanding their tat.
There's the "it's technically impossible" objection, though the same software that helps online advertisers stalk us can filter out groups such as children too. Other countries, including Norway, Sweden, Greece as well as the Canadian province of Quebec, already have bans, particularly on TV ads.
Then there are those who will claim it would drive some businesses under. That's both an admission that pester power works and ignores the counter-argument that a business that has to bypass parents in order to sell its stuff really needs to raise its game. Target me, not my six-year-old. I'm the one with the money. If you can't persuade me your product is worth getting, it probably isn't, so make something better. Or businesses that rely on ad revenue will have to rely on other models, such as subscriptions.
Most parents hate what advertising does to their children. We have the power
to end it and let our children grow up free from many of the pressures of
consumerism until they're old enough to make their own decisions. And though
advertising is only part of an all-pervasive marketing culture we need to make a
start somewhere. Let's ban all advertising targeting children of primary school
age and younger now.
What I hope to learn from this source:
I agree with the opinion of this article so I can get some supporting examples and basis about my opinion.
Final Thoughts:
I can get so many supporting reasons and examples from this article. However, it is just a opinion of one person, so I need more views about my article for effective persuasion. So, next time I should try to get public opinion about this topic.
<Article>
Ban all advertising aimed at young children?I say yes
We seem to take it for
granted that advertisers and marketeers are allowed to groom even the youngest
children. Before children have even developed a proper sense of their own
identity, or learned to handle money, they are encouraged to associate status
and self-worth with stuff, and to look to external things such as fame and
wealth for validation. We're turning out legions of little consumers rather than
young citizens who will value themselves for what they contribute to the society
in which they live. If you inculcate the values of the consumer society from
childhood then it's no wonder that those of the "big
society" fail to take root. The one surely precludes the other.
We've reached this point so
gradually that many of us have never questioned it. It's crept up on us in the
60 years
since advertisers started to target the young and found that they could recruit
them to a commercial assault on their parents. We've come to know it as pester
power.
Like so many aspects of
parenthood we only grasp the full reality when we experience it first-hand, in
my case when my son, now six, mastered the TV remote. When he'd watched only the
BBC's CBeebies he was
largely shielded from the effects of advertising. Once he'd found the commercial
channels, it was like watching the consumerist equivalent of crack take hold.
The adverts would come on. A minute later there would invariably be a demand for
something that had just been advertised – anything, so long as it wasn't pink
and didn't involve fairies. Then there would be the tantrum when I said no; this
from a boy who had never been prone to tantrums.
Many psychologists, child
development experts and educators point to research suggesting that
this emerging cradle-to-grave consumerism is contributing to growing rates of
low self-esteem, depression and other forms of mental illness.
Not all psychologists agree. There are plenty working hand in glove with a
£12bn-a-year industry that has turned the manipulation of adult emotions and
desires into an artform – often literally. It's also one that's forever
developing new ways to persuade our children to desire the material morsels
dangled before them, and because of advertising's viral effect they only need to
infect a few to reach the many.I do have friends whose children are largely free from the pressures of advertising, but they live in a mobile home on a smallholding in a remote corner of Ireland. For the rest of us, ads are ubiquitous.
Should we ban all advertising aimed at young children, full stop? I say yes.
Of course there will be plenty of objections to an outright ban on advertising to the under-11s. There will be those who argue that would be a breach of freedom of speech and infringes the rights of corporations to brainwash little children into demanding their tat.
There's the "it's technically impossible" objection, though the same software that helps online advertisers stalk us can filter out groups such as children too. Other countries, including Norway, Sweden, Greece as well as the Canadian province of Quebec, already have bans, particularly on TV ads.
Then there are those who will claim it would drive some businesses under. That's both an admission that pester power works and ignores the counter-argument that a business that has to bypass parents in order to sell its stuff really needs to raise its game. Target me, not my six-year-old. I'm the one with the money. If you can't persuade me your product is worth getting, it probably isn't, so make something better. Or businesses that rely on ad revenue will have to rely on other models, such as subscriptions.
What I hope to learn from this source:
I agree with the opinion of this article so I can get some supporting examples and basis about my opinion.
Final Thoughts:
I can get so many supporting reasons and examples from this article. However, it is just a opinion of one person, so I need more views about my article for effective persuasion. So, next time I should try to get public opinion about this topic.
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